The Undercurrent (2022 - present)
Software used: Wix Editor, Adobe Illustrator, Spotify Podcast
The Undercurrent (previously known as Creatives Archive), serves to amplify up-and-coming artists, musicians, and producers by sharing their stories with the public. I created the brand in 2022 out of always discovering new talent with no outlet to go in depth on what I was finding.
The Undercurrent recently went under a re-design, but the core values and content still remains the same. The website currently contains two sub-pages: Freeflo (where blog write-ups are housed) and Overflo (the podcast that accompanies some of the write-ups). Explore the site below!
